When is the last time you got in the car and headed to your local mall for a day of shopping? Probably not recently if you’re a Millennial. Mall landlords today are struggling to keep their tenants and layouts relevant in the face of online shopping. That’s why they’re focusing on “placemaking” by making their stores more compelling and relevant and the utilization of technology that track customer movements and spending habits in an attempt to increase consumer foot traffic. Even though some see malls undergoing a death spiral, publicly traded REITs are beating analyst estimates.

Sources:

BISNOW, Mall Landlords Increasingly Rely on Technology to Track Customer Habits

BISNOW, Placemaking: These Landlords have Transformed Mere Shopping Centers into Destination Centers

 BISNOW, The Death Spiral, and How it Won’t Stop the Country’s Top Retail REITs